From its humble beginnings as a tightly-knit family business in Buffalo, New York since the 1920’s, New Era has grown into an international premium lifestyle brand. They are the brand of choice in the world of fashion, music, entertainment, lifestyle and sports – elevating the cap game from an accessory to a cultural icon. Known to be The Originators Of The True Fitted, the producer of the iconic 59FIFTY fitted cap, New Era roots from authenticity in making quality headwear, crowning the heads of a new generation from all over the world.