Located between Heirs to Island and Stüssy, the new store adds another global name to Dusit PLACE’s growing lineup of premium streetwear and fashion.

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From its beginnings as a family business in Buffalo, New York in the 1920s, New Era has grown into an international premium lifestyle brand with deep roots in fashion, music, entertainment, lifestyle, and sports.

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Best known as the originator of the iconic 59FIFTY fitted cap, New Era has helped transform headwear from a simple accessory into a cultural icon. Built on authenticity, craftsmanship, and quality, the brand continues to crown new generations around the world.

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Opening Hours
10 AM – 9 PM DAILY

Visit New Era at Dusit PLACE and discover the latest in iconic headwear and lifestyle fashion.

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